cnnrobrn 9 days ago

Nobody dreams of data quality updates in Salesforce.

These bulk changes require employees with special SOQL skills and business know how and those who know the business.

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The typical workflow for a Revenue Ops professional is:

1. Identify the problem

2. Create a Salesforce report to see how prevalent the problem is

3. Download the Salesforce report

4. Manually fix the data in excel

5. Re-load the data back into Salesforce

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I've personally spend hours a week doing this for years.

Solutions for automation were typically built around Sales intelligence data (e.g., phone numbers & emails) or standard workflows.

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I had very little trust that an AI agent is going to understand the complex, multi-system investment and transaction custom build that we use for operations.

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... so I built one that was human guided. Agentic Data Quality (or adq as I call it), sit's in Salesforce and is entirely driven (and reviewed), by the person making the changes.

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The outcome is: 1. Updates take less than a minute (although I usually spend 5 or so minutes verifying the output)

2. All changes are manually presented to the user for review

3. Business users (Sales, Marketing Ops, etc.) can bulk change data without specialized querying knowledge

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