Brutal Startup Failure

44 points by theHolyTrynity 2 days ago

My first (vc backed) startep failed after three years.

We started in 2021, working in crypto. Looking back to the time we got started, I made some serious foundational errors: - Selling 40% of the company at preseed for 1.2mln and signing a predatory shareholder agreement - Trusting a co-founder relationship which never really worked, hoping to fix it along time

But 1.2mln$ in the bank made me forget about these issues. Started to work on the business heads down.

After 18 months of iterating, things were finally moving. Our vision became clearer, and we got into a well-known accelerator. But that’s when everything started to unravel.

My relationship with my co-founder began to deteriorate rapidly. I felt like I was doing everything—closing clients, managing product, handling content, brand, fundraising—you name it.

My co-founder, on the other hand, wasn’t pulling his weight. His network and skills weren’t contributing to the startup’s success. I raised these issues multiple times, and each time he made promises that he would step up and deliver. But in reality, anything he touched would underperform.

Eventually, the investor and I decided to revoke his powers. That's when the nightmare began: a drawn-out legal battle that lasted 12 months (one third of the startup life).

My biggest mistake was not thinking long-term. I didn’t fully grasp the fact that I was locked into a relationship with this co-founder for the next 5 / 10 years, with him owning 30% of the company and having no intention of selling. His ego was bruised, and I was overly confident that I could fix everything by just working harder on the business.

That led me into a nearly unbearable situation: - I was working myself to the bone, with a very low salary - I owned less than 30% of the company. The rest of the team had little to no equity. - 70% of the company was split between an investor with no clear value-add and a co-founder ready to go to war.

On top of that, the investor still owed us money and refused to invest further. They helped me fire the co-founder, but after that, it was radio silence. I couldn’t even raise new money with this cap table. The only way out was to negotiate a deal: - The investor would give up some of their shares. - The investor would provide the promised funding. - My co-founder would sell at a reasonable price based on what we had in the bank.

But months of negotiations went nowhere. The co-founder demanded 10x what we could afford and threatened to sue the investor. The investor, on their part, refused to inject more capital into the company.

Despite all this chaos, we actually reached break-even, but the co-founder’s constant weekly threats and harassment drove me to a dark place. My stress levels became unbearable, and I lost all enthusiasm.

Eventually, I made my final offer to the co-founder: "Take $150k now, or we shut down the business." In a formal shareholder meeting, he not only rejected the offer, but called it ridiculous. That’s when I snapped. I hired a lawyer and resigned. The company shut down. 10 employees fired.

Huge. Fucking. Failure.

Now, my co-founder is suing the investor and walking away with around $100k from the settlement. Meanwhile, I walk away with nothing, except lawyer fees.

Lessons Get the foundation right. Product market fit is achievable with time and the right team. The foundation is much harder to change later.

ANarrativeApe 2 days ago

This happens way more often than you might think. Congratulations on surviving to tell the tale, and best of luck with your next venture. These lessons will stand you in good stead, provided you recognize that this is only one way to kill a startup. Trust me, there are oh so many more...

(and product market fit is a necessary condition, but unfair advantage is where it is at)

  • theHolyTrynity a day ago

    thanks, I know that this happens frequently. But at the same time it feels so sad to shut down a company that was indeed starting to see pmf

rkowal 8 hours ago

This - co-founder conflict - is the #1 reason startups fail. Went through something very similar 2023-2024: legal, emotional drama, conflict, losing $$$ (legal, putting $$ into the company), another co-founder leaving

it's hard and brutal especially for first-time cofounders, but it's part of the process

  • theHolyTrynity 5 hours ago

    Glad to hear I am not the only one...

    It sucks for the time that it takes away from building a company. And it is one of the reasons I'll probably go for a standard job before starting a new one

uptownfunk 16 hours ago

It sucks, the people are everything. Integrity and execution are the main ingredients. The rest is luck. But no integrity or no execution and you implode. You literally just need integrity and execution.

  • theHolyTrynity 5 hours ago

    agree, if you get these two right product market fit will follow

bitbasher 19 hours ago

Sounds like a solid learning experience.

It's also why I am incredibly hesitant to have a co-founder and it's why I went the bootstrapped approach instead of VC funding from the start.

  • theHolyTrynity 5 hours ago

    yeah, problem is that is extremely hard to do it alone

    My approach for the future: - Don't raise unless you really need to scale. Bootstrap as long as you can - Co-founders are ok, but with very clear pacts and shareholders agreement to manage conflicts

carlosjobim 2 days ago

> The co-founder demanded 10x what we could afford and threatened to sue the investor.

When this happens, you have to invert the offer and say that he can pay you that amount for you to leave instead.

  • theHolyTrynity a day ago

    We did it.

    I proposed to give him my shares for FREE. He refused, knowing it was not capable of running the business.

    On one hand, he told me the business value was in the millions. On the other, he would not buy the entire business for free.

    Also, he always knew he could get some money suing the investor

excellentWeb2 2 days ago

why was it so hard to find a deal with the cofounder?

  • theHolyTrynity 2 days ago

    because he knew he either would get the buyout or the settlement money

noworriesnate 2 days ago

What about just founding the next one alone? Will VCs still invest in that?

  • theHolyTrynity a day ago

    Yes, next time I will think very carefully about which investors to involve.

    Disclaimer: I am not in a startup / tech hub. I realized that there are many more investors outside my geography. Professional investors.

    Indeed I am leaving my country and starting new in another place